Our Story
Born From
A Real Problem.
“Elevaze started on April 20, 2024, with one damaged Backwood and one question: why wasn’t there a better way to protect what you roll?”
The origin of Grip 420
The Beginning
One Night.
Four Decisions.
April 20, 2024
Chapter 01
The Problem
A pre-rolled Backwood had to go back into its original packaging. When it was opened later, it was bent, dried out, and too damaged to enjoy.
Later That Night
Chapter 02
The First Design
Instead of accepting the problem, the first Grip 420 concept was designed that same night around a simple goal: protect the roll, preserve its condition, and make it easier to carry.
The Research
Chapter 03
What Was Missing
Most holders available online were too small, too basic, or built mainly for standard paper rolls. Larger wraps, Backwoods, cigars, and different rolling styles were being overlooked.
The Solution
Chapter 04
Grip 420
Grip 420 was created to combine protection, function, freshness, comfort, and premium design into one everyday accessory.
Why We Built It
More Than
A Holder.
The goal was never to make another basic container. Elevaze set out to create something people would actually want to carry — something with more room, more durability, more style, and more intention.
Protect
Protect against bending and everyday damage.
Preserve
Help preserve freshness and condition.
Carry
Designed around different rolling styles and sizes.
Customize
Built with modular style and customization in mind.
Elevate
Made to feel like part of the experience, not just storage.
The Gap In The Market
Built For More Than One Kind Of Smoker.
Too many existing holders were designed around one format. Elevaze was built with a broader range of users in mind — from larger wraps and Backwoods to cigars and other rolling styles.
That idea became the foundation for Elevaze and continues to guide every product, accessory, and design decision.
Move Higher.
Live Bolder.
What started as one late-night solution in 2024 became the beginning of Elevaze — a brand focused on better function, better design, and a more elevated experience.